In Episode 10 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien discuss spotlighting local business in your marketing efforts which will strengthen your local presence and increase your exposure. In the Reach Your Peak segment, they cover the 4 Principles of Agent Team Building. And in Wandering Zen, Matt continues his trek through NYC and talks about his top 5 park-picks in the city.

 

 

Running it like a business means you have made that mindset and operational shift to working and thinking as a small business owner. @janobrien #RealEstateTeamBuilder Click To Tweet

Key Points/Takeaways

 

WBNL 52 Tip –Local Business Spotlight

 

This strategy is a great additional value-added benefit for your database and other marketing efforts (farming, target marketing).

    • Identify business owners in your community to approach with idea – take to coffee or lunch
    • Series of cross promotional endorsements between you and other business
    • Each endorsement must include a benefit to recipient (coupon, discount, item of value)
    • Promote in your monthly newsletter to your past clients , mailing lists (database)
    • Create a marketing flyer and use it during the month at open houses – whenever you meet prospects
    • Use the marketing promotion in your farming
    • Include these business owners in a local business directory (online or hard copy document)
    • Include/ Invite them to your client appreciation events – possible sponsors

Reach Your Peak – 4 Principles of Agent Team Building

 

Real Estate Team Builder Principle #1 – Begin with the End in Mind: Build a Saleable Asset & Create Your Exit Strategy

  • What is your ultimate outcome – the end game for your real estate business?
  • What is your exit strategy?

Real Estate Team Builder Principle #2  – Run it like a Business

  • Are you running a real estate business, or is IT running you?
  • Running it like a business means you have made that mindset and operational shift to working and thinking as a small business owner.
  • It means you have effective and efficient business and real estate systems in place to support your company.

Real Estate Team Builder Principle #3 – Brokerage within a Brokerage Model

  • Enjoy the many benefits that come with building your team within a company that supports team building.

Real Estate Team Builder Principle #4 – Work “ON” your business while working “IN” your business

E-Myth Revisited by Michael Gerber

  • Time Block – schedule time weekly to work ON your system and business
  • Operations Manual – start with Listing & Sales
  • Think Franchise – Duplicatable Systems
  • Expansion / satellite teams in other markets

 


Wandering Zen – NYC.2

WBNLPodcast_Episode10_WanderingZen

 

Overwhelmed and don’t know where to start planning your next NYC getaway?  With literally thousands and thousands of things to see and do, it can make even the most detailed planner manic.  In this series, we’ll devour the big apple one little bite at a time. Let’s Wander our 5 favorite parks in Gotham

1 – Bryant Park

Empire State Building Matt Emerson Wandering But Not Lost

A view of the Empire State and Radiator Buildings from Bryant Park

2 – Madison Square Park

Madison Square Park Matt Emerson Wandering But Not Lost

The Flatiron Building from the Park

3 – The High Line

Urban renewal at its very best!

4 – Riverside Park

Roverside Park Matt Emerson Wandering But Not Lost

The Washington Street Bridge from Riverside Park

5 – The New York Botanical Garden

NYBG Matt Emerson Wandering But Not Lost

The NYBG in Autumn

The perception that New York is all skyscrapers and traffic is wrong in so many ways!  The city has so many public open spaces and each is unique with its own history and beauty.  We gave you 5, so after exploring them get out and discover a few more and remember to Be Forever Wandering But Not Lost.

For more detail on these magical urban spaces, visit  our Wandering But Not Lost site ~ GO NOW

 

Bryant Park

Madison Square Park

The High Line

RIverside Park

New York Botanical Gardens


 Mentioned in the Episode (Resources & Links)

 

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