In Episode 11 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien review 11 power tips for creating an All-Star LinkedIn Profile. In the Reach Your Peak segment, they cover how to determine your niche market and outline several effective marketing strategies. This week’s Wandering Zen takes us to Boston and things not to miss along the Freedom Trail.

Key Points/Takeaways

WBNL 52 Tip – 11 Tips to Create an All-Star LinkedIn Profile


LinkedIn is a powerful search engine and searchable database of information, people, companies, and groups. It is imperative to optimize your profile for searching by included your targeted keywords throughout your profile. Don’t “overstuff” your profile with keywords, but rather integrate them into the copy in a natural and readable way.

  1. Branded Background Image
  2. Professional Headshot
  3. Keywords in Headline 200 characters – use the
  4. Client-Focused & Keyword Optimized Summary
  5. Contact & Personal Info
  6. Custom profile URL
  7. Add Text Content and Media to Summary, Education & Experience
  8. Featured Skills & Endorsements
  9. Get Recommendations! Give to get
  10. Accomplishments
  11. Interests

Privacy Settings
Confirm your privacy settings and ensure you have selected that everyone can see your email, public profile if this is your choice. Also, confirm all your privacy setting while you are there!

Reach Your Peak – Niche Marketing Strategies


Identify your niche market

  • What are you passionate about? Why?
  • Demographic?  First time home buyers, investors, 55+, veterans, etc.
  • Specialty? New homes, investments, short sales, reo, luxury, condos and townhomes, golf course, horse property, relocation, probate, divorce

Marketing Tactics

  • Farming
  • LinkedIn
  • Agent to agent network
  • Specialty Training or Certification/Designation (CIAS, SRES,
  • Networking ….Join or Start one
    • LinkedIn Group
    • Facebook group
    • Meet up
    • Organizations
  • Volunteer, Charity, Non-profit
  • Seminars / Webinars
  • Video marketing – Facebook Live
  • Local Small Business Owners
  • Online Marketing
  • Landing Pages with a Call to Action and Lead Capture Form
    • Specific property search related to niche
    • Home Valuation
    • Resources, guides, downloads
    • Video series
    • eBook


Wandering Zen – Boston: The Freedom Trail

Today, we head to New England and take a quick stroll down the historic Freedom Trail in Boston.  This 2.5-mile trek is a must see while in Bean Town.

Boston Common

Massachusetts State House

Park Street Church

Granary Burying Ground

King's Chapel

King's Chapel Burying Ground

First Public School

Old Corner Book Store

Old State House

Boston Massacre Site

Faneuil Hall

Paul Revere House

Old North Church

Bunker Hill Monument

 Mentioned in the Episode (Resources & Links)

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