In Episode 115 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien chat about some new ways to stand out using video and in the Zen we celebrate National Park Week which starts April 18th. Let wandering virtually, but not lost!
Using Canva.com for Awesome Video
Getting Started with Canva.com: Video Tutorials
Browse hundreds of editable, high-quality templates to use for your marketing, branding and social media efforts
How to leverage your videos:
- YouTube Channel
- Post your videos on social media
- Instagram and Facebook stories
- Boost the post on Facebook or run ads
- Include in your monthly newsletter
- Post to your website
- Create a blog post and post on social media (drives people back to your website)
- Send a text to your database with a link to a blog post with video and content
Previous Podcasts on Video Marketing:
- BombBomb Video https://wbnlpodcast.com/episode83/
- Video Made Easy http://wbnlpodcast.com/episode57/
- Video Ideas to Grow Your Business
More online resources for videos:
Looking to get away while sheltering in place? There is no time like the present. Get up, virtually get out, and celebrate National Park Week. From April 18th through the 26th, the National Park Service, in partnership with the National Park Foundation, are creating digital experiences that allow us to enjoy our national parks from wherever we are. This annual week of park-related fun continues to remind us why parks were established: to preserve our country’s natural and cultural heritage while encouraging all people to #FindYourPark / #EncuentraTuParque. Our National Parks are a treasure and, if you let them, can be a source of true happiness and well-being. Ready to Wander? Go Find Your Park…
“No traveler, whether a tree lover or not, will ever forget his first walk in a sugar-pine forest. The majestic crowns approaching one another make a glorious canopy, through the feathery arches of which the sunbeams pour, silvering the needles and gilding the stately columns and the ground into a scene of enchantment.” ~John Muir
Shelter-in-Place National Park Week Activities
[from the NPF website]
Pics & Recs
- Pics & Recs is an online space where you can read fellow park lovers’ insights and post your own. Join a trusted community of adventurers, explorers, and park enthusiasts by sharing your memories, photos, and swapping recommendations. This is the perfect place to explore the National Parks through the lens and pens of fellow wanderers.
- There are many ways to connect with national parks online during National Park Week. Use our new Instagram stickers to express your love for our national parks. Just type National Park Foundation in the sticker search bar when posting a Story on Instagram to find them! Join our new Facebook Group for people who heart national parks. Plus all week long, use #FindYourPark / #EncuentraTuParque and #NationalParkWeek on Twitter and see a new park ranger emoji.
- Take a moment out of your day to virtually transport yourself to a national park, all with the power of sound. PARKTRACKS, a twelve-minute innovative audio experience, allows you to escape into the sounds of a national park with sounds captured by the National Park Service’s Natural Sounds and Night Skies Division, tapping into of tranquility and mindfulness.
Get Your Game On
- Test your trivia know-how or learn a little more about our national parks with this collection of games and challenges from the National Park Service. Take a national park fossil quiz, learn about the birds of Lewis and Clark National Historic Trail through coloring, or even make your own national park bingo board! More games are added all the time, so remember to check back for more fun during National Park Week.
Become a Junior Ranger
- The week of festivities officially begins with National Junior Ranger Day on Saturday, April 18. There are tons of ways to keep kids entertained and learning about our national parks. Online Junior Ranger programs feature activity guides designed to introduce young visitors to parks. Learn about the early days of America’s 16th president with Abraham Lincoln Birthplace National Historical Park, explore the animals that call Denali National Park home, discover the path to freedom with Harriet Tubman Underground Railroad National Historical Park, or search for gold with Klondike Goldrush National Historical Park. Young visitors can even become a Junior Ranger Spaceflight Explorer upon completing this guide from the National Park Service and the National Aeronautical and Space Administration (NASA).
Virtual Park Visits
- You can access our parks anytime and anywhere with virtual visits and webcams. Take a 360-degree tour through Channel Islands with Jordan Fisher, or get a glimpse of the Nathan and Polly Johnson House – usually closed to the public – at New Bedford Whaling National Historical Park. Discover just a few of the parks that offer ways to #FindYourPark / #EncuentraTuParque online with our blog. The incredible video below is a sample of what is in store for you to watch, listen, and learn.
After all of that, you’ve certainly found your park, but if you haven’t or just want to discover other parks across America, we’ve taken the deep dive and served you up a jumping-off place to every state that will take you back to the NPS website for all the detail you could ever ask for. What are you waiting for?
Let’s flood social media with images of the National Parks! Don’t have any of your own but still want to participate? We’ve designed the 16 images below (with all of our own pics!) and you can download for free and use as your own. They celebrate a variety of parks across the nation – Find Your Park!
Earth Day is Wednesday, April 22nd. Go to EarthDay.org to learn about this year’s theme: CLIMATE ACTION
The enormous challenges — but also the vast opportunities — of acting on climate change have distinguished the issue as the most pressing topic for the 50th anniversary. Climate change represents the biggest challenge to the future of humanity and the life-support systems that make our world habitable.
At the end of 2020, nations will be expected to increase their national commitments to the 2015 Paris Agreement on climate change. The time is now for citizens to call for greater global ambition to tackle our climate crisis. Unless every country in the world steps up – and steps up with urgency and ambition — we are consigning current and future generations to a dangerous future.
Earth Day 2020 will be far more than a day. It must be a historic moment when citizens of the world rise up in a united call for the creativity, innovation, ambition, and bravery that we need to meet our climate crisis and seize the enormous opportunities of a zero-carbon future.