In Episode 13 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien discuss 10 ways to build your mailing list and database. In the Reach Your Peak segment, they have a conversation with David Squier, a Team Owner, Broker & Productivity Coach with Keller Williams in Las Vegas about the four pillars of lead generation. We take a trip overseas in this week’s Wandering Zen to explore The Chunnel.


Key Points/Takeaways

WBNL 52 Tip – Building Your Mailing List


Must have tools:

  • Website with lead gen forms / CTA
  • Landing pages
  • CRM
  • Email marketing service (mailchimp, constant contact, aweber)

10 Ways to Build Your Database / Mailing List

  1. 5 business cards a day
  2. Home Search App
  3. LinkedIn Strategic Connecting
  4. Social Media (FB, Instagram) CTAs
  5. Open Houses – home search app
  6. FB Ads, PPC to your Landing pages with CTA
  7. Online & offline marketing to your website (Home search/automatic home value)
  8. Video marketing / FB live
  9. Email signature links
  10. Voice Mail CTA to search for homes

Reach Your Peak – Four Pillars of Lead Generation


  1. Database
  2. Social Media
  3. Farming
  4. Networking

Build and follow specific campaigns/action plans for follow-up for each of the pillars.

About Our Guest – David Squier, Team Owner, Broker & Productivity Coach

David is actually two people in one. One David is a fun-loving, engaging people person. The other David is a fanatic for organization and technology. Good thing, too. That combination of an easy-going manner and a relentless attention to details is what separates an average agent from a great one. Transactions run smoother. Buyers are happier. Sellers are happier. Everyone wins.

David is an accomplished real estate coach, trainer and speaker, With over 28 years of real estate experience, he has excelled in all levels of the real estate industry including top-producing mega team leader, broker-manager, owner-broker, and business coach.  David has a natural ability and passion for coaching, training, mentoring & business development and has consistently guided people to the breakthrough moment in their careers.  This has allowed him to grow his Las Vegas sales team for so many successful years as well as training, coaching & consulting others to success. If you can’t reach David at any given time, he’s probably spending it with his two daughters (Abby and Madelynn) and his Fiancé Tiffany.

Connect with David Squier (702-278-3580) on LinkedIn,

Wandering Zen – The Chunnel



Today we are going to do a little wandering across the pond and we’d like to welcome David Townsend to the WBNL Podcast Studio.  David is a Post-Production Supervisor who does work with Sony, Universal, and Warner Brothers, to name a few and who has most recently, worked on Molly’s Game and the Disaster Artist.  He is currently applying his craft to Amy Schumer’s new flick – I Feel Pretty.

I’ve known David for more years than a person should know someone and we’ve done a ton of wandering together including several trips to Yosemite, Sequoia, Catalina, The Bay Area, and he always joins my wife and me on our yearly New York City trek.

So let’s get started and talk the Chunnel and other tips and tricks when traveling in Europe…

In a ceremony presided over by England’s Queen Elizabeth II and French President Francois Mitterand, a rail tunnel under the English Channel was officially opened, connecting Britain and the European mainland for the first time since the Ice Age.

The channel tunnel, or “Chunnel,” connects Folkstone, England, with Sangatte, France, 31 miles away. The Chunnel cut travel time between England and France to a swift 35 minutes and eventually between London and Paristo two-and-a-half hours.

As the world’s longest undersea tunnel, the Chunnel runs under water for 23 miles, with an average depth of 150 feet below the seabed. Each day, about 30,000 people, 6,000 cars and 3,500 trucks journey through the Chunnel on passenger, shuttle and freight trains. – Source:

Ready to take the dive?  Here is some ticketing information.

London Train Station

Gare du Nord

Folkestone, England

Calais, France

The Chunnel

 Mentioned in the Episode (Resources & Links)


WBNL Podcast on Soundcloud

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