In Episode 26 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien conclude the series on Business Blogging with SEO strategies for blog posts and 16 tips for better blogging. Matt and Jan share their recent experiences hiking and wandering Sequoia National Park.

Key Points/Takeaways

WBNL 52 Tip –  5 Must Do’s for Blog Search Engine Optimization


  1. Post/Page Title
  • This is critical to engaging a reader and encouraging a click through
  • Most search engines use a maximum of 60 characters
  • Integrate Keyword Phrases at beginning when possible (first 60 characters)
  • Think Longtail, geographic, your targeted audience
  • URL – search engines use this to determine what post is about – should include keywords
  • Link to other posts or pages that may be applicable when possible
  1. Use an SEO plugin like Yoast or All-In-One SEO
  • Title – You could have am SEO friendly unique URL and a different Post Title (what the reader will see in the search engine results)
  • Description – this is what generally shows up in SERP after the title and URL. Most search engines display between 160-285 characters. It should be reader-friendly and include the long-tail keyword phrase. Let searchers know what to expect, what they will learn or gain from your post
  • Keywords – include keywords and phrases about the article
  1. Post Body
  • 1-2% use of keywords (300 word article should have your keyword/search term 3 to 6 times)
  • Use keywords naturally throughout your copy and don’t overstuff!
  • 300-700 words
  • Start/end pages/posts with keyword phrase you want to rank for
  1. Use picture/image and optimize
  • Search engines look for relevant images using the alt text tag which should describe the image
  • Keywords for name of file (Change the “IMG45923” to a descriptive or keyword accurate for the image)
  • Always enter selected keyword phrase in alt title text
  • Only use personally owned photos, images or ones you have approval/license to use in your blog
  1. Categories & Tags
  • Google will index your categories.
  • For example, all of our posts on blogging are located here at
  • Use your targeted keyword phrases as primary categories
  • Select 1-2 categories at most for each post
  • Tags – also keywords that describe content of the post are more useful to help readers search for content on your blog

Reach Your Peak – 16 Tips for Better Blogging



  1. Write about your passion(s) 
  2. Find your voice 
  3. Keep it local
  4. Know your audience
  5. Write your posts for web and mobile readers 
  6. Think evergreen content 
  7. Optimize your posts for search engines
  8. Always Include an image or graphic
  9. Link, link, link! 
  10. Persistence and perseverance!
  11. Quality, not quantity
  12. Include a call to action 
  13. Participate in your online community
  14. Use a content marketing schedule or calendar 
  15. Add video or multimedia
  16. Your blog is the hub for your content marketing strategy

Read the Full Blog Post:


Wandering Zen – On Location: Sequoia National Park


WBNL 52 On Location- Sequoia National Park


In this week’s Wandering Zen, Matt and Jan are on location in Sequoia.  The studio once again becomes nature as they record live from Sequoia National Park, outside of the Wuksachi Lodge and share stories of the trail, info about that park, and pay homage to the majesty of the undescribable giant sequoia trees. The birds were in good voice during the visit to the park, so listen closely for their additions!


Visit the National Park website for all things Sequoia NP!

There is much to see and do in Sequoia NP.  It’s been a favorite of ours for years and no matter how many times we go, a hike on the Congress Trail and through the Giant Forest is always on the agenda.  Crescent Meadow and Moro Rock are also high on the list, and the Big Trees Trail simply just cannot be missed!  Here is a deeper dive into some of the things you will see along the way per the NPS website:

Wandering But Not Lost, WBNL Podcast, WBNL Coaching, Matt Emerson, Jan O’Brien General Sherman Tree

The General Sherman Tree

The Sherman Tree

The General Sherman Tree is the world’s largest tree, measured by volume. It stands 275 feet (83 m) tall and is over 36 feet (11 m) in diameter at the base. Sequoia trunks remain wide high up. Sixty feet above the base, the Sherman Tree is 17.5 feet (5.3 m) in diameter.

Congress Trail

Wandering But Not Lost, WBNL Podcast, WBNL Coaching, Matt Emerson, Jan O’Brien Congress Trail

The House – Congress Trail

This popular paved loop starts at the General Sherman Tree and goes about a mile south to an impressive collection of immense sequoias; Chief Sequoyah. The President, The Senate, The House to name a few.  Looking for a list of all of the ‘named’ sequoias?  Well, look no further – Named Sequoia Trees.

Crescent Meadow

Wandering But Not Lost, WBNL Podcast, WBNL Coaching, Matt Emerson, Jan O’Brien Crescent Meadow

The Gem of the Sierra

Sierran montane meadows are an integral part of the Giant Forest ecosystem. Crescent Meadow is one of the larger meadows in Giant Forest and is a popular anchor for hiking opportunities. It is also a gateway for hikers of the high Sierra trails.

Tharp’s Log

Wandering But Not Lost, WBNL Podcast, WBNL Coaching, Matt Emerson, Jan O’Brien Tharp's Log

Tharp’s Log

Tharp’s Log is a hollowed giant sequoia log at Log Meadow in the Giant Forest Grove of Sequoia National Park that was used as a shelter by early pioneers. The log is named after Hale Tharp, a cattleman, who was described as the first Non-Native American to enter the Giant Forest.

Wandering But Not Lost, WBNL Podcast, WBNL Coaching, Matt Emerson, Jan O’Brien Moro Rock

Atop Moro Rock

Moro Rock

Climbing the 400 steps fitted into Moro Rock for a panoramic view of the high Sierra and canyons is a favorite visitor activity.

Big Trees Trail

Wandering But Not Lost, WBNL Podcast, WBNL Coaching, Matt Emerson, Jan O’Brien Big Trees Trail

Big Trees Meadow

This 2/3 mile (1 km) trail circles Round Meadow. Colorful trailside panels describe sequoia ecology. Start at Giant Forest Museum and follow the paved, accessible trail from there. Parking for people with disability placards is available at the trailhead. Allow 1 hour round trip.

Wuksachi Village

Lodgepole Visitor Center

Giant Forest Museum

Foothill Visitor Center, Sequoia NP

General Sherman Tree

Congress Trail, Sequoia NP

Crescent Meadow, Sequoia NP

Tharps Log

Big Trees Trail, Sequoia NP

Circle Meadow, Sequoia NP

 Mentioned in the Episode (Resources & Links)



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