In Episode 55 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien share some ideas on how to use video to grow your business. In Reach Your Peak they welcome Nick Micheletti to the WBNL Podcast studio to share his insights on Video marketing and in Wandering Zen, Nick shares some of his adventures on the slopes both here in the United States and abroad.
WBNL 52: Video Ideas to Grow Your Business
We embrace and highly recommend using video in your overall business and marketing plan. Video is a game changer and you can truly stand apart from your competitors with consistent and quality videos. Enhance your brand and make your mark as a local real estate market expert with more video!
You might want to consider hiring a local videographer or company to shoot and produce some quality videos for your business that you will use frequently. Some examples of evergreen videos for your business include:
- About Me/Our Team – Introduce Yourself and Your Services
- Buyer Focused Services
- Pre-Listing Package Video
- Your Listing Marketing Plan
- Seller Tips Series
- Buyer Tips Series
Where and how to use these videos:
- Create a playlist on your YouTube Channel
- Add a playlist on your Facebook page
- Post on social media
- Include them in your client and lead follow-up campaigns
44 Ideas for Facebook Live or Video Creation
- Use your camera on your mobile phone to record a video
- Facebook Live (Instagram, Twitter, LinkedIn, YouTube all have live options)
- BeLive https://belive.tv/ This cool program allows you more flexibility, features, branding with your Live video. You can broadcast solo, conduct an interview or even use a talk show format where you can invite and talk to 3 guests.
- Local market updates
- Neighborhood tours
- Local Business Spotlight
- Open House invitation
- Live open house tour
- Behind the scenes at a home inspection or walkthrough
- Client testimonial & interview
- Market update for your farm
- New business or restaurant opening
- Community spotlight (parks, recreation, museums, entertainment, sports)
- 10 cool things to do for families in your city
- Your top 5 restaurant recommendations
- The best coffee shops in town
- Favorite shopping spots
- Interview a lender about financing programs/ trends
- Interview a title or escrow officer
- Interview a home inspector
- Interview a home warranty rep – why you need one, what you need to know
- Interview a home stager
- Your top 5 home selling tips
- Your top 5 home buying tips
- Q & A session with a buyer or seller
- Tips for investors/buying investment properties
- Explain the short sale process
- Discuss the value of upgrades and renovations to a home
- 10 Reasons to Live in Your City
- Promote an upcoming community event, festival, concert
- Holiday – specific tips and ideas
- Resources for real estate (zoning, utilities, crime statistics, relo, schools)
- Local sports teams news and events
- New home builder updates or home tour
- Home Maintenance Tips
- Home Staging Tips
- Real Estate Industry news
- 5 Day Trips/Staycations in your city
- Best places to hike in your area
- Top questions to ask your lender
- Top 5 things to enhance your curb appeal
- Explain the escrow and closing process
- Discuss typical closing costs for buyers and sellers
- Answer common questions you get from your clients
- Share a topic you are passionate about (social media, negotiation, etc.)
- Back to school tips
- School information and resources
Reach Your Peak: Interview with Nick Micheletti on Video Marketing
This week we welcome Nick Micheletti to the WBNL Podcast Studio. We worked with Nick back in the glory days of Realty ONE Group and he has continued to grow his craft as well as learning early that life is about balance. In this episode, Nick gives us his take on the importance of video in your business and some tips and tricks for getting started as well as keeping it going.
Nick is a Video Production Manager, Television Director and Sports Broadcaster who is passionate about creating eye-catching, marketable videos. Currently, he is the Video Production Manager for Berkshire Hathaway HomeServices and Real Living Real Estate based out of Irvine, CA. His main role in the Marketing Department is to create, publish and manage all in-house video and photo content for each brand.
Nick has previously worked for a television station directing and producing 30-second and 30-minute TV commercials and shows. You can also catch him filming and running replays at the Honda Center for teams such as the Anaheim Ducks and Los Angeles Lakers.
Some of his past experience has been in real estate video marketing, where the in-house studio managed all the video and photo content for three different brands.
On the weekends you can find Nick snowboarding or playing the drums at your local watering hole.
- Nick hit the nail on the head when he mentioned that you can make the best video ever made but it doesn’t mean much unless you have people viewing it! One of the strategies for getting those eyeballs is to make sure that you are writing compelling titles and descriptions about your videos. Your keywords are vital and you should make sure that you use them every time and as often as possible. In real estate, for example, Nick suggests making sure that your name, the topic of the video and either the word real estate or real estate agent be worked into your title – Today’s Video Marketing with Nick Micheletti of Real Living Real Estate. You should also use this same naming configuration in the description if possible.
- The key to increasing your audience is consistent posting and providing helpful content that is genuine.
Mentioned in this Week’s Reach Your Peak:
Videolicious – A great video editing app for your phone that makes it easy to create & post video while you are on the go.
vidIQ – Created to build your audience more swiftly and it also a fantastic way to do a little competition research.
Wandering Zen: Wandering the Slopes with Special Guest Nick Micheletti
Winter 2019 is looking to be an incredible snow season across the country and although storms may get in your way it will no doubt extend the ski season. We’ve been wanting to talk about hitting the slopes and as luck would have it we reconnected with our old friend Nick Micheletti who gets up to the mountains (across the country and the world) as often as he can. Sit back and take a listen to Nick’s alpine adventures…