In Episode 75 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien continue their series on how to move from being a Realtor into becoming a real estate business owner. Today we discuss the changing trends of marketing in today’s real estate world. In Wandering Zen, we take a trip to a galaxy far far away and explore the Black Spire Outpost of Batuu.
WBNL 52: Be a Real Estate Business Owner – Marketing
Purpose of your marketing & advertising plan
- Create trust through your branding
- Generate business through familiarity (lead generation)
The Six Fundamentals of Marketing
- Content is King
- Provide valuable and dynamic content to your target audience
- Fulfill a need. Your content should answer some unmet need or question for your customer. It needs to be useful in some way to the customer, over and above the basic real estate service
- Use Quality and Compelling Images and Design
- VIDEO, VIDEO, and more VIDEO
- Quality over Quantity
- Be authentic – find your voice
Content Ideas to Enhance Your Marketing
- Start a blog and post weekly tips, how-to’s, market updates
- Quick tips or notes that you can upload to social media
- E-Books or PDF downloads
- White Papers
- Online videos
- Presentations and slideshows
- Flow Charts
Every business needs a budget and a method to track your expenses and return on investment. Use the WBNL Real Estate Business Plan tools to forecast and track your marketing budget. A good rule of thumb is to invest 10% of your gross revenue back into your marketing budget.
The 3-7-27 law of prospecting states it takes 3 contacts for someone to recognize your name; 7 contacts for them to associate your name with your business; and 27 contacts for them to feel comfortable doing business with you.
Use a marketing calendar or schedule to stay on track.
Keep consistent in your branding and messaging.
- Does your branding match who you are and the value you provide?
- Is there a consistent brand look & feel online and offline?
To compete and win, consider being the best in the world at one thing. What is your target market, niche or specialty? Understand the demographics and psychographics within the geographic area. Don’t try to be all things to all people.
- Strong Call to Action
Always include a call to action (CTA) in all marketing materials, both online and offline.What do you want the prospect to do?
- Call or text you
- Email you
- Fill out a form
- Click through to a website or landing page
- Go to a web address
- Respond to a survey or question
- Measure, Monitor and Follow-up
- Online – use analytics, tracking codes, tools that will help you analyze what’s working and what is not working.
- Know your Return on Investment (ROI)
- Make any modifications to your overall marketing plan based on tracking and results
- Have a solid follow-up action plan for any lead or prospect
Wandering Zen – The Black Spire Outpost on Batuu – SPOILER ALERT! If you want your first visit to be without spoilers – turn back now.
Ready for a trip to Batuu? Star Wars: Galaxy’s Edge officially opened at the Disneyland Resort on May 31st and is getting rave reviews pretty much across the board. We were able to snag a couple of tickets during the reservation period and recently had the chance to take the trek to the Black Spire Outpost. Does it live up to the hype? Read on and let’s see…
Star Wars: Galaxy’s Edge has been one of the most highly-anticipated theme park openings ever. That has been a blessing and a curse for those at Disney, their Imagineers, and those at Theme Park Operations. Recreating an iconic storytelling universe that will hold up to and engage the crowd of fans that are converging upon it was a herculean task. Being an ex-TPOer myself (although that was truly in a galaxy far, far away), I had faith that they’d be able to pull this off. They did. This soft-opening reservation period was a brilliant idea. From the moment of securing the reservation online, through the check-in, and then with the queuing to get into the land was all seamless for us. It never felt rushed or robotic. The cast members have truly been through a well-developed training program.
The moment that you step past the Disneyland train trestle, you are instantly transported to Batuu. They really have done an incredible job of separating the area from the rest of the park and it is indeed immersive. I have often commented on how cool it would have been to see what the Jungle Cruise looked like back in 1955 and that thought was not lost on me as I took care to notice the landscaping to store in my memory banks for future visits.
The Black Spire Outpost’s 14 acres is sprawling by Disneyland standards and once inside it was very easy to understand why people were posting that they didn’t feel like they were in Disneyland. The wide walkways, the large structures, and the enormous black spires scale perfectly for the illusion of even more space. It looks as though they have efficiently planned for the number of travelers which will be ascending. The land is flanked by the Resistance camp, which is located near the entrance from Critter County, and the First Order which is located by the Fantasyland adjacent entrance. The heart of the area is a collection of shops, eateries, and too many Star Wars easter eggs to even list. It is so well crafted, you feel like you want to barter for lower prices – no doubt, the citizen of Batuu are prepped for that and I doubt if they would shed one credit off of your tab if you ask!
All things Batuu and Black Spire can be found here, clothing, toys, and other souvenirs of the planet.
Millennium Falcon: Smugglers Run
You have probably seen pics of the Falcon in ads and on social media, however, seeing it in person is pretty incredible. The size and detail of this ship, which is nestled into an alcove of the Black Spire Outpost, is perfectly executed. Who hasn’t wanted to hop aboard the Flacon and create a little mischief?
The queue is immersive and the Hondo audio-animatronic is one of Disney’s best. Hondo is looking for new crews to go on a mission to
retrieve fuel cells, or energy cells, or some kind of cells – hey, there was so much happening I can’t remember, but your mission is to collect something! HA. You’ll be assigned one of three crew positions, pilot, gunner, or engineer and once you step into the cockpit you are living the dream! This attraction is really just a big ole interactive video game and it takes some time to get used to – hence the reason that we did better during our second trip! I was teasing my sweet pea because I’m pretty sure that she was firing at the Black Spire Outpost during our first mission. Later that day as we were walking around we found that she had fired some rogue shots when we saw a huge blast mark in one of the buildings!
Smuggler’s Run is very fun and you’ll want to go on it, again and again, to step up your game!
Around the Spire…
Although I give Galaxy’s Edge a huge thumbs up on execution and theming it just fell a little flat. To me, it is all about place setting, and since the Black Spire Outpost is a new location it didn’t feel like home. I didn’t have that euphoric feeling that I get every single time that I hear the Star Wars theme and I didn’t leave with the overwhelming sensation that I feel when I visit the Wizarding World of Harry Potter at Universal. If you are a theme park fan you can’t help but compare the two. I’m sure that as I return over the months and years ahead I will enjoy it more and more. The addition of the Rise of the Resistance attraction later this year may also change my thoughts – stayed tuned~!
For more Batuu and the Black Spire Outpost – these vlogs will give you everything and more…
- DAPS Magic
- Life Disney & Beyond
- Maxwell Glick’s – Mr. Cheesey Pop – Adventures in Happiness
- Learn the Lingo at MickeyBlog.com
- Theme Park Obsession
- FreshBaked – The Best of Disneyland Every Day