In Episode 101 of the Wandering But Not Lost Podcast, co-hosts Matt Emerson and Jan O’Brien share insights on how to create a hyper-local newsletter that will get you exposure and build your SOI.  In Wandering Zen, Matt explores the mysterious, and somewhat eerie, Hospital #43 on Ellis Island.





WBNL 52:  Hyper-Local Newsletters




What is it?
An electronic or print newsletter you send to your client base and prospects monthly that contains compelling, interesting and fun LOCAL content about your community, neighborhood, lifestyle blended with just the right amount of real estate self-promotion and calls to action!

What can you use to create the newsletter?

  • A CRM that has an HTML editor and ability to create branded templates (we use kvCORE form Inside Real Estate)
  • Mail Chimp or Constant Contact or other email marketing service (We use email for our internal company newsletter)

Content & Layout Ideas

  • Build a template you like and stay consistent with the layout and content categories – here is an example of a monthly newsletter that goes out to our Home Connect America Agents
  • You can swap out the header to be seasonal
  • Use graphics, images and VIDEO!
  • Always have CTAs (Calls to action) in the body of the newsletter and/or in the footer
    • Home Search
    • Home Valuation Report or Request
    • New Homes Search
  • Featured Listings
  • Neighborhood update – driving video with market stats; highlights; amenities
  • Market Update Video with stats
  • Local Business Spotlight
  • Client Testimonials – video
  • Community Events
  • Sports Team Schedules
  • Things to do in your hometown
  • Restaurant reviews

Repurpose for Newsletter:

  • 15-30% Open rates generally
  • Create a blog post of your newsletter content
  • Social media posts with link to your blog post
  • Send a text to your database with link to the blog post



Wandering Zen – USPHS Hospital #43 – Ellis Island



The next time you are in New York City you MUST add the Ellis Island Hospital Hardhat on your itinerary!  The 90 minute walking tour takes you into the hospital units on the island that have until recently been closed to the public.  Through the hard work of the Save Ellis Island Foundation, the hospital and grounds are being preserved and restored.  The history of Ellis Island is fascinating and the huge part that the hospital and the staff played in that adds many layers to the story.  This Wanderer gives this as many stars or thumbs-up that are possible!




Below you will find links to more information about The Statue of Liberty National Monument, Ellis Island, and the tapestry of humanity that was touched by these iconic places.

Statue of Liberty National Monument offical NPS website

Ellis Island official NPS website

The official timeline of history – from famous immigrants’ arrivals to events that happened here on Ellis Island over the years.

Hardhat Tour Tickets

Many of the photos below were taken while on the hardhat tour.  There was so much to talk about about the island and the tour that I neglected to mention the incredible art exhibition that has graced the hospital since 2014.  French artist JR‘s photography and placement in key locations around the facility brings to life the immigrants, doctors, and staff.  It enhances the experience in an almost unconscious way.  You’ll notice a bit of his work in the following photos…

Lady Liberty Walking Away

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